Patagonia vs The North Face - Best Outdoor Brand for Travellers

Last Updated: May 04, 2025

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The North Face and Patagonia are two leading outdoor brands, holding 33% and 10% of the US market share, respectively. Their combined 43% market share reflects the popularity and respect for both brands among outdoor enthusiasts.

While both are popular, key differences exist that you should be aware of before making a decision. I have used both brands, read numerous reviews, and spoken with friends who use their gear before writing this. In short, this guide is sufficient to help you decide between them.

Brand Overview

Patagonia, founded by Yvon Chouinard in 1973, is a brand that values sustainability and environmental responsibility. With a current valuation of $3 billion, the company's primary objective has always been to offer high-quality products crafted from recycled materials. This commitment to the environment has made Patagonia a favourite among travellers who share these values.

The North Face, founded by hiking enthusiasts Douglas Tompkins and Susie Tompkins Buell in 1966, is a brand that focuses on innovation and affordability. They have collaborated with brands like GUCCI and Supreme, and their products are often seen on celebrities and influencers. The North Face is an excellent choice for those who want high-quality outdoor gear at a more affordable price point.

North Face vs Patagonia - Comparison Table

Patagonia focuses on sustainability through the use of recycled materials and repair programs, while The North Face offers more affordable options and a wider range of gear for travellers. Patagonia values function, while The North Face balances performance and style.

A few key differences between Patagonia and The North Face are listed in the table below:

Features	Patagonia	The North Face
Brand Mission	To build the best product without harming the environment.	To provide the best gear for travellers and athletes
Product Ranges	Apparel, packs, and some gear for men, women, and kids.	Includes running gear, snowsports equipment, hiking boots, backpack, and more.
Quality	Use GORE-TEX for higher quality and durability	Use DryVent instead of GORE-TEX, and it is less durable comparatively
Waterproofing	Highly durable, lasting for 10+ years	Durable, but quality has fluctuated with time.
Pricing	On average, 37% more expensive than The North Face	Budget-friendly with a decent quality product.
Return Policy	Refund available for the direct purchase of products with tags	Unworn items can be returned within 60 days.
Repair Services	Have a free repair program to extend the product life span.	No repair program like Patagonia.
Longetivity	Products like a jacket can be used for 10+ years	A shorter lifespan compared to Patagonia
Environmental Initiatives	Donates 1% of sales to environmental causes	Eliminates plastic packaging by 2025.
Sustainability Programs	Worn Wear Program: Buy used, second-hand items.	XPLR Program: The  Customer can return used products for donation or recycling.
Certifications	Certified B Corporation since 1985.	No B Corp certification, but it has sustainability goals.

|| Also Read: Black Diamond or Leki? Best Trekking Poles of 2025

1. Company Mission

Patagonia's primary focus is on producing high-quality products while being sustainable and protecting the environment. They donate 1% of their sales to environmental causes, a commitment that gives them an advantage in the Patagonia versus The North Face debate.

The North Face focuses more on innovation and outdoor experiences than on being environmentally responsible. While they aim to promote adventure, they are not as sustainable as Patagonia.

2. Quality and Durability (Zipper & Construction)

Patagonia is known for its high-quality products, featuring strong zippers and solid construction. This contributes to their brand's durability and sustainability.

The North Face makes strong products but occasionally faces criticism for inconsistent zipper quality. While most items are durable, some may have stitching and zipper issues that cause them to last less than expected.

3. Pricing

Patagonia is 37% more expensive than The North Face due to its sustainable and high-quality materials. They can cost more at first, but last longer, making it affordable in the long term.

The North Face is more affordable and is the best choice for someone who wants to wear a brand while saving a decent amount of money.

4. Warranty and Return Policy

Patagonia's Ironclad Guarantee Service allows customers to return or exchange any defective products. Plus, they offer a lifetime repair service for free to increase the lifespan of the products, a comprehensive after-sales service that sets them apart.

The North Face has a limited lifetime warranty and has only 60 60-day return policy for items that have original tags and packaging.

5. Waterproofing

Patagonia uses GORE-TEX technology (like the GORE-TEX Jacket) for enhanced breathability and waterproofing. Their products are long-lasting and ideal for any extreme weather conditions.

On the other hand, The North Face has switched from GORE-TEX to DryVent, their own waterproofing technology. While it also offers reliable waterproofing, it is less effective than GORE-TEX and less suitable for outdoor activities.

6. Material Used

Patagonia uses the highest-quality recycled fabrics (approved by RDS), Fair Trade Certified Cotton, and a type of polyester called P.U.R.E.™. This improves the quality of the product without harming our planet.

Although The North Face has increased its use of sustainable materials and recovered textiles, several of its products still contain traditional synthetics. Although its environmentally friendly procedures are still being developed, it aims to reduce its carbon footprint by sourcing products sustainably.

7. Comfort and Fit

Patagonia offers snug-fit clothing that is ideal for layering and suitable for hiking and other outdoor activities. Their materials are also soft and breathable, making for comfortable wear for athletes.

The North Face clothing has a looser fit, which is good for wearing over other layers. It's suitable for everyday use and colder weather.

8. Repair Services

Patagonia has Worn Wear programs that promote fixing and reusing items instead of throwing them. Plus, they offer repair kits and also repair the items for free.

The North Face doesn't have any similar repair service. Here, Patagonia wins for promoting the repair and reuse.

9. Longevity

Patagonia products last longer (even for decades) due to their strong materials and free repair options. This can be the best investment for travellers.

The North Face also makes durable products. However, they don't focus on repair services, which makes them last less than Patagonia.

10. Environmental Initiatives

Patagonia donates 1% of its sales to the environmental cause. Additionally, they utilize recycled products and foster a reuse culture that benefits the environment. Also, they have Patagonia Action Works through which they support activism.

The North Face also contributes to the environmental cause by using recycled fabrics and through initiatives like the Explore Fund. Still, they don't have the same level of commitment as Patagonia.

Final Thought - Patagonia vs The North Face

While both The North Face and Patagonia are premium brands known for their performance and variety, Patagonia still wins on several key factors. Their quality and longevity are unmatched. Yes, it costs more than TNF, but in the long term, Patagonia is worth every penny.

If you're a hiker seeking reliable performance gear, Patagonia is the top choice. However, if you're looking for a brand that offers a slightly more affordable option and appreciate saving money, then The North Face can be your go-to choice.

FAQS

Q1. Is The North Face a good brand?

Yes, The North Face is a reputable brand known for its durability, stylish gear, and outdoor performance products. Additionally, TNF can be worn as everyday wear.

Q2. Is Patagonia better than The North Face?

While both brands are reputable, durable, sustainable, and long-lasting, Patagonia is far superior to TNF in terms of durability and quality.

Q3. Why is Patagonia so expensive?

Patagonia uses premium, high-quality fabrics and produces materials with eco-friendly ingredients through an ethical process, which makes them slightly more expensive. Additionally, they offer lifetime free repair, adding another layer of cost to the clothing.