Lululemon: Everything a Meditation and Yoga Enthusiast Should Know About

Last Updated: May 24, 2024

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Lululemon Athletica, founded in Vancouver, Canada, in 1998 , specializes in innovative sportswear for yoga, meditation running, and other athletic activities, using technical textiles. Originally conceived as a community hub for healthy living, Lululemon has grown into a global enterprise with 302 retail locations and over 2,000 employees in Canada. The brand's strategic use of intellectual property, including industrial designs, patents, and trademarks, underpins its continued growth.

Lululemon identify themselves as a purpose-driven brand guided by values of connecting and building our strong culture. With their 710+ Stores, 22 Company-Operated Market Locations , 38k+ Employees they have been creating transformational products and ensuring wellbeing for all.

Overview of Lululemon

Founded Year: 1998
Headquarter: Vancouver BC, Canada
Social: Facebook (2.9M), Instagram (4.9M), X (950.5K), YouTube (299K)
Official website: www.lululemon.com
Specialties: Yoga, meditation running, training, and other athletic pursuits

Why Lululemon is Special

Lululemon as a brand thrives on fresh, original designs, and significant investments are made each season to create them. Industrial design plays a crucial role by safeguarding the visual aspects—such as shape, configuration, patterns, or decorative elements—that make a product instantly recognizable. Distinctive features give products a competitive edge. For durable fashion items, registering an industrial design can effectively deter copycats, although this decision should be evaluated case by case.

What is Lululemon Known For?

Lululemon, a Canadian company, is renowned for its innovative and functional activewear tailored for yoga, running, training, and various physical activities. They emphasize high-quality materials and comfort in their products, ensuring freedom of movement and optimal performance. Originally famous for their yoga apparel, Lululemon has expanded its offerings to include a broad range of clothing and accessories for both men and women, suitable for various sports and everyday wear.

In addition to their product focus, Lululemon places a strong emphasis on building a sense of community and fostering connections with their customers. This community-centric approach helps differentiate the brand, creating loyal customers who appreciate the quality, comfort, and versatility of Lululemon's activewear.

Mindfulness, meditation and yoga with Lululemon

This International Day of Yoga we celebrate that yoga means so many different things to so many different people who practice. See all the different folks approaching their practice in their own way > https://t.co/MLP1SAj59X pic.twitter.com/2Cf7urajyY

— lululemon (@lululemon) June 16, 2021

Lululemon strives to produce the highest quality and best performance items the yoga industry has ever seen. Today, the brand extends its mission far beyond clothing, encompassing community engagement, social impact, environmental responsibility, and personal with meditation and mindfulness.

Lululemon's commitment to creating a positive impact on its customers and the world around them is evident in its multifaceted approach to business and community building.

Health and fitness  with Lululemon

Lululemon's vision has always been much more than just creating clothes. The brand aims to establish a hub for community, mindfulness, fitness and healthy living.

Affectionately known as "Lulu" by its devoted audience, Lululemon offers a distinctive community experience in its stores worldwide, providing passion, support, knowledge, and a special shopping experience to its customers concerned about their health and fitness.

Community Approach of Lululemon for Meditation and Yoga

Lululemon has organized The Immersion retreat. This Five days of yoga, meditation, personal development, workshops, and connections included optional adventures, exclusive products and time to relax and recharge in their luxurious accommodations where delicious food and drinks were available.

In their YouTube and other social channels, lululemon has been providing tips and instructions for the meditation and yoga. Vinyasa flow yoga class, and Introduction to Meditation and Mindfulness being some of their most viewed videos, it is apparent that Lululemon is also doing decent job with the promotion of yoga and meditation among the people.

Lululemon and Environment

Lululemon claim that they create products that enhance the lives while minimizing their impact on the environment. Through innovative practices and solutions, Lululemon is working to develop more sustainable materials, create circularity through new guest models, and use less water in their manufacturing processes.

By adopting these eco-friendly measures, Lululemon is not only improving their products but also contributing to the restoration of the planet for future generations to enjoy. Lululemon remains committed to their mission of elevating the guest experience while prioritizing environmental stewardship.